I built Greek Wholesale, a B2B e-commerce platform using WordPress and WooCommerce, designed specifically for managing wholesale clients and handling bulk orders efficiently. The goal was to create a system that feels simple on the front end while supporting more complex B2B logic behind the scenes.

The platform includes a structured product catalog with category-based navigation, along with client-specific pricing and access control to ensure that only registered business users can view and place orders. I also worked on streamlining the ordering process to reduce friction for repeat customers, which is key in a wholesale environment.

From a technical side, the website is optimized for SEO with clean URLs, proper heading structure, and well-organized content. Performance was handled through a lightweight setup, limited plugin usage, caching, and optimized assets to keep load times fast. The site is also fully responsive, ensuring that clients can browse and place orders reliably across desktop and mobile devices.